In order to craft the experience, we needed to really understand what Minerva is about.
Like more and more forward-thinking purpose-oriented companies being birthed in today’s economy, employers are asking big questions about values and the role they play in shaping the workplace.
They are asking, how do we create an environment that supports our employees’ desire to do work that is meaningful and fulfilling? How does this in turn affect our customers and how we’re perceived by our customers? And how does this impact our success as a company attempting to thrive in the context of a bottom-line-based reality? How can we create a culture pointed in a purposeful and sustainable direction?
From its inception, Minerva’s founders, Rafael Gonzaque, Joaquin Roca, and Craig Wood brought these questions to the forefront. They set forth a public values statement to form a company based on the values of:
Community, Elegance, Accessibility, Service, Trust, Vision
They also stated their belief that violating these values would pose an existential threat to their company. That’s right, existential threat! This is why we decided to focus the BreakBread Work experience on values.